Saturday, April 23, 2016

Who is Apple Inc?

Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple was established to sell a personal computer kit. Throughout the years Apple created more and more technology from computers to phones to music technology. Apple has become the biggest technology business in the world just by being more innovated than their competitors. In 2007-2011, the success with mobile devices became known and Apple took advantage of this opportunity. With Apple producing the iPod allowing people to have a handheld device that could hold more than 1000 songs, people soon knew who Apple was. With Apple improving their generations of the iPod, Apple also invented the iPhone, the first smartphone of this generation. Within years Apple became the most profitable technology company in the world. They upgraded their products and continued innovating rapidly. Apple didn't just become an music and phone industry but started expanding and moved into the computer industry as well. The MacBook was first launched in 2006 and wasn't very popular then. It was relaunched in 2015 and since the technology was so popular then, the Macbook was very popular to everyone. There was no specific age to which Apple advertised or made their products for. Their main purpose and goal was to have every consumer to experience the most out of their products. The company also believes in high-quality products that will stay and work for the consumer for years to come. With this type of quality, the consumer has loyalty to Apple and decreases the chances of them switching to other companies/competitors.

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